ITC’s Aashirvaad Atta gives OOH audience food for thought

ITC’s Aashirvaad Atta, a leading branded packaged atta, has taken the outdoor route to deepen the brand’s consumer engagement. Crossroads, a unit of IKON, has executed Aashirvaad Atta’s outdoor campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu.

In Bengaluru, Crossroads has used nearly 80 sites covering over 67,745 sq. ft space across the city, thereby creating a visible presence for the brand among the target audience. The campaign has been executed in different locations for durations of 7, 10 and 21 days.

The campaign has been executed for durations ranging from 7 to 21 days in other Karnataka cities that include Gulbarga, Hubli-Dharvaad and Mangalore. In these cities, Crosswords used nearly 70 sites covering a total space of over 52,365 sq. ft.

In Tamil Nadu, Crossroads rolled out the campaign in Madurai, Coimbatore, Tirupur, Trichy, Salem and Dindigul, covering over 180 sites adding up to over 75,255 sq. ft space. In these markets too, the campaign duration ranged from 7 to 21 days.