Campaigns
Volvo in top gear on Mumbai OOH streets
Bright Outdoor Media has executed the car campaign in the city
Auto major Volvo launched a 20-day outdoor campaign in Mumbai to promote its cars in the city. Bright Outdoor Media executed the campaign covering vast stretches of the city including the suburbs, Western Express Highway, Easter Express Highway, Mumbai-Pune Expressway, and the Central area, among others. The OOH firm has used traditional large formats to give the car campaign a visible presence in the outdoor.
Commenting on the campaign, Yogesh Lakhani, CMD, said, “The premium luxury automotive brand Volvo has partnered with us for executing their OOH campaign in Mumbai. For luxury vehicles, outdoor formats play an important role as it gives the cars that are displayed a larger-than-life positioning. Volvo has showcased its entire range of vehicles in India on different premium large format billboards covering Mumbai.
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Campaigns
“Sabse Pehle Life Insurance” campaign goes Pan-India
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Creative Concepts
Nike x LEGO turn play into sport with a vibrant Shanghai playground
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Creative Concepts
Unilever deodorants go big at Tesco UK with immersive OOH installations
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CampaignsAmazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner