Forevermark’s black & white campaign breaks clutter

The Next Generation Promise campaign by diamond jewellery brand Forevermark has been captured in black and white. According to Sachin Jain, President, Forevermark, “This format helped highlight the brand and break clutter ensuring the audience to sit up and take notice. But the challenge we faced was finding an optimal mix of outdoor and select catchment areas. We had to keep in mind the creative format of our campaign. The idea was not to spread our campaign all over but instead concentrate our efforts on impactful outdoor areas in the targeted Indian cities.

Posterscope and Platinum Outdoor have executed the campaign on hoardings and this pan-India campaign has a daily tracking process. It has been implemented by the agencies engaged by Forevermark for this campaign and has helped the brand understand the effort behind the regular maintenance and upkeep of the hoardings.

The campaign ran for a total of 21 days in Mumbai, Chennai, Delhi, Bengaluru and other key cities which have retailers who exclusively house Forevermark.  “This outdoor campaign has been extremely well received. Apart from the warm appreciation, the campaign has managed to increase footfalls into exclusive Forevermark retailer stores and ensured growth in brand recall shares Jain.