Campaigns
Konark DSP Cement reinforces presence in Ranchi with innovative OOH campaign
Brite Neon Signs has executed the OOH campaign including a neon innovation
Konark, the popular cement brand of Orissa Cement Ltd rolled out an innovative OOH campaign to promote its Dhalai Special Premium (DSP) variant. Through this campaign the brand maintains that DSP has better particle size distribution and high compressive strength needed for building construction. The innovation showcasing the 3D pack of the cement bag and the house in the form of a lock has been implemented in Ranchi.
Brite Neon Signs has executed the campaign. The OOH firm has predominantly used billboards, bqs, pole kiosks, and building facade branding. The campaign is directed at deepening the brand’s presence in Category A, B and C towns in Jharkhand, Bihar and Odisha.
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Campaigns
Netflix India goes full green light on OOH with Squid Game season 2
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Creative ConceptsSkechers launches 3D cricket shoe Bus Shelters in Mumbai
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CampaignsBeing Human marks Salman Khan’s birthday with a bold OOH campaign
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SustainabilityStatus of sustainable printing in the OOH Industry: Challenges and pathways forward
