Axis Bank rolls out outdoor campaign to promote its offerings

Axis Bank took the outdoor route to promote its various offerings including debit and credit cards, home loans, multi-currency forex card, etc. Milestone Brandcom executed the campaign, spread over 21 days.

The campaign shows Deepika Padukone, their brand ambassador, explaining the various bank’s offerings. It was made interesting with creative one-liners such as’Rent Se Aage Badho’ and’Progress has many meanings, what does it mean to you?’ The campaign was executed in 34 cities, using 735 units. The OOH firm used a wide media mix including billboards, bqs, gantries, mega bus shelters, mall facade, Delhi Metro inside train panels, station platform boards, etc. Additionally, innovations were executed in Pune, Bangalore and  Hyderabad.