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Gour Gupta to take over as Executive Director at DDB MudraMax

Bringing in his two decades of experience in OOH and many accolades, Gour Gupta joins DDB MudraMax as the Executive Director heading OOH, events and experiential.

Published

August 30, 2016

Satarupa Chakraborty

Amongst a few new senior appointments, DDB MudraMax welcomes Gour Gupta as the Executive Director. An industry veteran and OOH specialist, Gupta will take over DDB MudraMax’s portfolio of OOH, Events & Experiential as its CEO. Gour will also be an Executive Director of the DDB Mudra Group.

A Jadavpur University graduate, Gour has over two decades of experience in the industry. In the past he has been the founder of two very successful OOH agencies. He helped set up Kinetic (erstwhile Portland, a WPP OOH Agency) and went on to become its Country Head. He then co-founded Platinum OOH with Sam Balsara. Under Gour’s leadership, Platinum became one of the most profitable and fastest growing company in Madison World.

Gupta, who, as the Head of Ignite Mudra, one of India’s fastest growing OOH agencies, has already built a very successful JV for the DDB Mudra Group, said, “DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging. In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish.”

Madhukar Kamath, Group MD and CEO, DDB MudraMax added “Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome Gour.