Media 360 Degree implements Edge1 OOH Software

US Technosoft, an adtech company, announced that Media 360 Degree, Bengaluru’s out-of-home advertising company, has fully implemented US Technosoft’s comprehensive OOH software platform, Edge1 Outdoor Media Management Software. Edge1 is used to power all business workflows including sales, operations and accounts.

Media 360 Degree is using Edge1 Platform as an enterprise automation tool to integrate all sales, accounts and operations functions, empowering both front-line and back-office teams. Workflows to be streamlined include availability and proposal generation, asset and inventory management, work order and PO management, billing and lease management, campaign bookings, document management, and reports.

Upinder Singh, Project Director of Edge1 shared: “It is a great honour that Bengaluru’s fast growing, most ubiquitous and premiere OOH Media Company has chosen Edge1 Platform to run its business. Media 360 Degree is renowned for its culture of excellence it is in their DNA to excel at whatever they pursue, and vendor selection is no exception. I could not be more excited about Media 360 Degree and US Technosoft partnership.

Arjun, Media 360 Degree’s Business Head, commented: “We have fully implemented Edge1 because it is a platform that will empower our entire workforce to perform better, opening up new and innovative ways increase sales volumes. Edge1’s integrated platform allows us to efficiently manage our entire business on web and mobile interfaces across the globe. The migration to Edge1 Platform is transformational for our business. We are very pleased with the work Edge1 has produced for Media 360 Degree to date, and we look forward to a long-term partnership where US Technosoft’s tools will support us as we scale and grow the business in the coming years.