Havas Media wins integrated media account of myITreturn.com

Havas Media Group India has won an integrated media mandate from myITreturn.com, service provider for tax filing and related topics for individuals, professionals and small businesses. The account includes the mandate for OOH advertising along with digital and traditional duties. This account will be handled by the agency’s Mumbai office.

The myITreturn.com vision is to simplify the tax filing process in a fast paced world. A subsidiary of Skorydov Systems Private Limited, India’s leading provider of software related to tax, compliance and office solutions, myITreturn is an authorised e-return intermediary and India’s first and only company to provide end-to-end [eTDS – Digital Form16 – Tax filing] solutions to companies and their employees.

Speaking on the account declaration, Saakar Yadav, Managing Director, myITreturn.com, explained: “Filing of tax is like the school exam you know you must take so our aim is to make this entire process fluid and intuitive for the on-the-move global Indian, whether in India or abroad. We were looking at a mobile-first strategy, which dovetailed into digital and a media mix to connect with our audiences. Havas Media got the brief at first shot and was able to deliver the strategy, creativity and speed that we were expecting.

With regard to the myITreturn Mobile App, he added, “We are confident that the myITreturn Mobile App will help millions of tax filers to file their tax return with ease and also help them track the status of their tax return.

Anita Nayyar, CEO, Havas Media Group India and South Asia, said: “Filing of taxes is an essential category so it’s important to get creative, catch the customer at the right moment in their media journey and encourage them to engage with the product. Though challenging if you make the path meaningful, this could be your long term customer especially in this category. Today people want things simple, quick and reliable. This is a very interesting win for us and we are happy to partner with such a dynamic team.

Mohit Joshi, Managing Director, Havas Media India, added, “We are delighted to have been entrusted with this mandate and share the same entrepreneurial spirit with myITreturn. Mobile and digital will be at the core and we will use a 360 degree media solution to connect with the right audience. With the tax filing season fast approaching in the country we plan to roll-out the campaign soon.