Audience Data & Measurement
TIMDAA gets over 200 unique advertisers on digital network
Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called”Channel – T.
Times Innovative Media Delhi Airport Advertising (TIMDAA), which handles the advertising rights at Delhi International Airport, recently crossed 200 unique advertisers on its digital network. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called “Channel – T. The three minute loop is designed especially for the airport audience based on dwell time. To capture the attention of the audience there is a judicious mix of content and advertising. Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo, and Total.
Rohit Chopra, CEO, TIMDAA says, “Digital OOH (DOOH) is a readily accepted advertising medium abroad. It accounts for nearly one-third of all OOH spends in the UK. A lot of good, hard work has gone in to build this one of a kind network in India and we are happy to see that advertisers have embraced this media. I thank all the advertisers for their support and belief in us. We have expanded this network with large format digital walls and hope to deliver customer delight there as well.
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