Ad Touch appoints Dinesh Panjabi as Head – West & South Zone

Kolkata-based integrated media solutions provider Ad Touch has appointed senior OOH professional Dinesh Panjabi as the firm’s Head – West & South Zone. Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities. He has handled many successful campaign of leading brands like Airtel, DCB, Union Bank of India, Barclays Finance & Bank, Mercedes Benz, Skoda, Tata AIG, Morgan Stanley, Audi, Citibank, Gitanjali, Bank of India, Sony Playstation, among others.

Panjabi has worked with Portland-Kinetic Worldwide-WPP for over six years as Senior Business Director. He has also worked with the companies like Nac Advertising, Crest Communication Ltd and 1 UP Ads Pvt Ltd.
 
Panjabi will work out of Mumbai and his key responsibilities are resource acquisition and utilisation, team building, business development, enhancing the company’s brand image and exploring new OOH media for advertising.

Welcoming Panjabi on board, Tilak Dubey, Founder & Director, Ad Touch, said, “Having established our presence in the eastern region and initiated footprints across key Indian markets by way of our outdoor, retail and activation ventures, the task was to set sail towards bigger and challenging horizons. Thus, our mission is to make forays into the OOH capital of the country. Dinesh provides the perfect blend of exuberance and experience to germinate, nurture and handhold Ad Touch into this warzone. A natural leader with supreme interpersonal skills, he has been extremely proactive in taking up the mantle of the mentor.

On his new appointment, Panjabi told Outdoor Asia: “I am really happy and excited to be part of Ad Touch and look forward to work with a great team.