Vodafone rides high on LED displays for Pay Go

Vodafone’s Bihar and Jharkhand circle marketing team partnered with their outdoor partner Bates Chi & Partner to come up with an innovative outdoor campaign to promote their “Pay Go Campaign. The concept behind promoting of the Pay Go campaign was to convert desktop internet users into mobile internet users. The campaign also promoted  the New Pay Go Tariff of 2p/10KB as against the earlier 10p.
 
The campaign was rolled out in six zonal towns across Bihar & Jharkhand targeting Mobile, Tablets and Desktop internet users. The campaign was mainly seen across mediums like hoardings, unipoles and BQS.  Innovation was done on hoarding & bus shelter formats. On hoarding, the offer’80% OFF’ was made eye-catchy with a cutout and LED in the back & front to give the 3D effect. Also, the front LED had a blinking effect in order to make the innovation more attractive.  The campaign was a success and attracted many eye balls.