Media Planning & Buying

TIMES OOH sells Mumbai International Airport to a global audience

The established OOH company woos international brands in London to advertise at the T2 Mumbai airport.

Published

September 13, 2013

Times OOH recently organized a customer-connect conference called’Excelsior’ – ‘Experience the New India’ in London. The objective of the event was to showcase the advertising opportunities available at the upcoming New T2 Mumbai International Airport for which the OOH media owning company recently won rights for 11 years. Key media professionals and brand ambassadors from across the world were invited to the event..

Belinda Ohanoglu, Commercial Head, Mumbai International Airport, was the key speaker of the show and represented the Mumbai city, with its dreams, and the Mumbaikars as vibrant, cosmopolitan and aspirational consumers – a perfect fit at the New T2. She also provided a brief overview of the main highlights of the airport, showcasing the sheer opulence and magnitude that can be expected at the airport.

The presentation offered a glimpse of India, and of where the country is expected to reach in the next couple of decades. The focus was mainly on the young, vibrant consumers who are one of the biggest contributors to the growing consumption in the economy . India as one of the fastest growing luxury markets in the world, with the presence of all leading brand managers was also highlighted.

The presentation was followed by a visual journey of the New Terminal T2 of Mumbai Airport, an effective blend of traditional and modern India. The visual tour took the audience through all the highlights of the terminal and the 250+ digital networks present throughout. The sponsorship options available were also highlighted, such as the Smoking Lounges, Mobile and Laptop Charging Points, Internet Workstations, Children’s Play Areas and Entertainment Zones amongst many others.

Talking about the event, Sunder Hemrajani, M.D. Times OOH says, “The London preview of the New Terminal T2 was an excellent beginning to the launch of the new Mumbai airport. We are sure that this terminal will change the face of outdoor advertising in India and we will be able to provide brands with cutting-edge solutions. We thank all the brand ambassadors and media representatives who graced the occasion and look forward to a successful launch in India.

The Indian themed night ended with wine tasting and a spice-recognition session which was of great interest to the invitees.