Porsche 911 makes a stylish statement at BIAL

When it comes to express the brand like Porsche in a captive environment, nothing can be more interactive than displaying’An Actual Car’. Therefore, in association with JCDecaux, Porsche manages to capture the classic audience for its 911 at Bengaluru International Airport. The car was placed just before the arrival gates in the common hall – a strategic location, since this is the location where travelers reach with a relaxed set of mind while arriving into the city of Bangalore.

 “With India taking leap in super car market, it is essential for us to display the same advertising trends at BIAL. Porsche has given us the opportunity and occasion to showcase the incredible’911′ to the elite BIAL passengers. We are glad to be associated with Porsche India and would like to extend our thanks for staging Porsche cars at BIAL, said Pramod Bhandula, Managing Director, JCDecaux India.The first car to be displayed at the stage was’Cayenne’ followed by irresistible’911′. To increase the impact of Porsche car display, a giant billboard has been taken outside the airport to compliment the brand message.
 
“The amazing location and elite passengers travelling through BIAL, has provided us a wonderful idea of showcasing 911 in an ambient environment. We would like to appreciate JCDecaux’s support in creating the magic by choosing excellent strategic location and look forward to partner with JCDecaux for many such displays at Bengaluru International Airport, said Raghu Chaitanya Y Nayak, Managing Director, Porsche Centre, Bengaluru.
 
The display created an excitement amongst the high net worth BIAL passengers. The choice of the strategic location has paid well by effectively connecting with commuters. The location was chosen keeping in mind the sophisticated, well-read and often on the move BIAL passengers.