Campaigns
Xiaomi dials into OOH again to reassert its brand presence
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Mobile handset brand Xiaomi has launched a large campaign that straddles 13 cities including the 8 major cities to strongly position its new range of offerings in the Indian market. The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc. In all some 100 media units were taken up for the campaign.
In addition, the brand also carried out an LED media innovation in Bengaluru’s Indira Nagar that sees the presence of a large number of young people, who are among the key target groups for the mobile handset brand.
-
Campaigns
Knauf India elevates brand presence with nationwide airport OOH campaign
-
Campaigns
Nike’s encouraging OOH campaign for Tata Marathon
-
Campaigns
From steps to solitaires: Tata AIA’s OOH journey to securing futures
-
DDX Asia
Matthew Dearden, CEO, Alight Media joins DDX Asia Business Awards as jury