Campaigns
Xiaomi dials into OOH again to reassert its brand presence
The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc.
Mobile handset brand Xiaomi has launched a large campaign that straddles 13 cities including the 8 major cities to strongly position its new range of offerings in the Indian market. The campaign, executed by OOH specialist agency OMI, has been rolled out for a 30-day period, using a mid of large and short formats that include billboards, bus shelters, gantries, Metro pillar media, wall wraps, etc. In all some 100 media units were taken up for the campaign.
In addition, the brand also carried out an LED media innovation in Bengaluru’s Indira Nagar that sees the presence of a large number of young people, who are among the key target groups for the mobile handset brand.
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Tenders
ARC Outdoor wins high-visibility advertising tenders in Delhi
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Campaigns
Godrej Properties Limited (GPL) executes a one-of-a-kind OOH campaign
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Campaigns
HT Media and Abhinandan Lodha redefine outdoor advertising with landmark campaign
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Contracts & Investments
PPDS to be team partner and Digital Display supplier with Oracle Red Bull Racing through 2025